
What Business Should You Start?
A practical guide to choosing a business by starting with real customer problems, testing demand, and checking whether you can deliver consistently.
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Business stories, founder lessons, and practical guides for Filipino entrepreneurs and professionals.

A practical guide to choosing a business by starting with real customer problems, testing demand, and checking whether you can deliver consistently.

Learn how to spot repeated customer frustrations, uncover costly workarounds, and identify problems that may become real business opportunities.

A guide to testing whether customers are willing and able to pay before investing heavily in a product or service.

Compare product and service business models, including capital needs, inventory risk, capacity limits, and ways to test each path.

How to start with limited risk while still testing clear assumptions, realistic pricing, delivery capacity, and customer demand.

Understand how your business will earn, deliver value, reach customers, and cover costs before committing to one operating model.

Compare common Philippine business structures and how ownership, liability, governance, and compliance should influence your choice.

Understand when to register with DTI or SEC based on your business structure, ownership, and remaining compliance requirements.

Choose a business name that customers can remember, your business can grow with, and you can reasonably register and protect.

Learn the difference between DTI or SEC name registration and trademark protection through IPOPHL before investing in a brand.

A step-by-step overview of Philippine business registration, from legal structure and permits to BIR, employer, and industry requirements.

A practical guide to registering a sole proprietorship through DTI BNRS and understanding what the certificate does and does not cover.

How a family that collected garbage in Manila built the Philippines' first private pawnshop and grew it into a nationwide chain of over 1,000 branches.